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Paris Pont Des Amours by Yves Saint Laurent 4.2oz Women EDT Spray
$64.99
Sale price
$64.99
Regular price
$173.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Paris Pont Des Amours — one of the few bottles that sells itself off the shelf
Paris Pont Des Amours by Yves Saint Laurent is one of the few bottles that sells itself off the shelf. It belongs to the Paris line, of which this catalogue carries 11 references — enough to build a branded facing rather than stocking a single orphan SKU. Yves Saint Laurent sells the highest average ticket of any mainstream designer house on the shelf. The customer who reaches for YSL has already decided to spend more, which is worth remembering when you set the facing.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people buy as a gift.
Fragrance Composition
Olfactory family: Floral
Top notes: Violet, Orange Blossom, Rose
Heart notes: Jasmine, Carnation, May Rose
Base notes: Sandalwood, Musk
Expect it to come across as light, romantic, springlike, which is what brings the customer back for a second bottle.
Commercial Details
Size: 125 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Yves Saint Laurent stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Paris Pont Des Amours targets female buyers 18-50. Moves well through perfumerias, beauty boutiques and gift retail. Peaks when the weather is warm and buyers shift toward lighter, brighter compositions. Natural cross-sells from this catalogue: Paris, Parisienne, Paris 3-Piece Set, Saharienne.
Positioning
Give YSL a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Paris line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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