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La Nuit De L'Homme Le Parfum by Yves Saint Laurent 2.0oz Men EDP Spray
$63.99
Sale price
$63.99
Regular price
$170.99
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Order one bottle or a hundred.
"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
La Nuit De L'Homme Le — a pillar of the designer wall
La Nuit De L'Homme Le by Yves Saint Laurent is a pillar of the designer wall. Yves Saint Laurent sells the highest average ticket of any mainstream designer house on the shelf. The customer who reaches for YSL has already decided to spend more, which is worth remembering when you set the facing.
Every unit is authentic and sealed. The higher the price, the more the customer is paying for certainty as much as for scent — so being able to stand behind the bottle is part of what you sell.
Fragrance Composition
Olfactory family: Woody Amber
Top notes: Bergamot, Anise, Black Pepper
Heart notes: Lavender, Labdanum
Base notes: Patchouli, Vanilla, Vetiver
Expect it to come across as warm spicy and seductive, which is what brings the customer back for a second bottle.
Commercial Details
Size: 60 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Yves Saint Laurent stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
La Nuit De L'Homme Le targets male buyers 20-50. Moves well through perfumerias, barbershops and department-adjacent retail. Rotates all year with no real dead season — the kind of reference that keeps turning between launches. Natural cross-sells from this catalogue: Kouros, MYSLF Le, L'Homme La Nuit, MYSLF.
Positioning
Give YSL a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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Since 2013
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