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L'Homme La Nuit by Yves Saint Laurent 6.8oz Men EDT Spray
$110.49
Sale price
$110.49
Regular price
$305.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
L'Homme La Nuit — a pillar of the designer wall
L'Homme La Nuit by Yves Saint Laurent is a pillar of the designer wall. It belongs to the L'Homme La Nuit line, of which this catalogue carries 9 references — enough to build a branded facing rather than stocking a single orphan SKU. YSL sits where prestige and reach overlap: enough cachet that the bottle feels like a gift worth giving, enough advertising that everybody already knows it.
Authentic, sealed, original presentation. Black Opium is among the most counterfeited bottles in the category, and at this price the customer notices — which makes where you buy your stock the decision that matters most here.
Fragrance Composition
Olfactory family: Woody Spicy
Top notes: Cardamom, Bergamot
Heart notes: Cedar, Lavender, Cumin
Base notes: Vetiver, Tonka Bean, Coumarin
It wears smooth, sensual and refined. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 200 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Yves Saint Laurent stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
L'Homme La Nuit targets male buyers 20-50. Moves well through perfumerias, barbershops and department-adjacent retail. Rotates all year with no real dead season — the kind of reference that keeps turning between launches. Natural cross-sells from this catalogue: L'Homme La Nuit Electrique, L'Homme La Nuit Le, L'Homme La Nuit 3-Piece Set, Kouros.
Positioning
Give YSL a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the L'Homme La Nuit line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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