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L'Homme La Nuit by Yves Saint Laurent 2.0oz Men EDP Spray
$67.99
Sale price
$67.99
Regular price
$182.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
L'Homme La Nuit — a name customers walk in already asking for
L'Homme La Nuit by Yves Saint Laurent is a name customers walk in already asking for. It belongs to the L'Homme La Nuit line, of which this catalogue carries 9 references — enough to build a branded facing rather than stocking a single orphan SKU. Yves Saint Laurent sells the highest average ticket of any mainstream designer house on the shelf. The customer who reaches for YSL has already decided to spend more, which is worth remembering when you set the facing.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people buy as a gift.
Fragrance Composition
Olfactory family: Amber Woody
Top notes: Cardamom, Grapefruit
Heart notes: Leather, Lavender, Clary Sage
Base notes: Tonka Bean, Sandalwood, Vetiver
On skin it reads as dark, spicy and seductive. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 60 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Yves Saint Laurent stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
L'Homme La Nuit targets male buyers 20-50. Moves well through perfumerias, barbershops and department-adjacent retail. Rotates all year with no real dead season — the kind of reference that keeps turning between launches. Natural cross-sells from this catalogue: L'Homme La Nuit Electrique, L'Homme La Nuit Le, L'Homme La Nuit 3-Piece Set, Kouros.
Positioning
Give YSL a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the L'Homme La Nuit line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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