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Libre Berry Crush by Yves Saint Laurent 1.6oz Women EDP Spray
$106.49
Sale price
$106.49
Regular price
$293.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Libre Berry Crush — a shelf anchor rather than a gamble
Libre Berry Crush by Yves Saint Laurent is a shelf anchor rather than a gamble. It belongs to the Libre line, of which this catalogue carries 16 references — enough to build a branded facing rather than stocking a single orphan SKU. YSL spends relentlessly on advertising, and that spending is what sends the customer to your counter already decided. The retailer only has to have it in stock.
Authentic, sealed, original presentation. Black Opium is among the most counterfeited bottles in the category, and at this price the customer notices — which makes where you buy your stock the decision that matters most here.
Fragrance Composition
Olfactory family: Fruity Floral
Top notes: Raspberry
Heart notes: Orange Blossom, Lavender
Base notes: Coconut, Vanilla
The overall impression is juicy, sweet and playful, and that is what closes the sale at the counter.
Commercial Details
Size: 45 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Yves Saint Laurent stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Libre Berry Crush targets female buyers 18-50. Moves well through perfumerias, beauty boutiques and gift retail. Sells hardest in warm months, which makes it a useful counterweight to the heavier stock on the shelf. Natural cross-sells from this catalogue: Libre, Libre Le, Libre Intense, Saharienne.
Positioning
Give YSL a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Libre line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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