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Dylan Turquoise by Versace 3.4oz Women EDT Spray
$55.99
Sale price
$55.99
Regular price
$146.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Dylan Turquoise — a shelf anchor rather than a gamble
Dylan Turquoise by Versace is a shelf anchor rather than a gamble. It belongs to the Dylan Turquoise line, of which this catalogue carries 4 references — enough to build a branded facing rather than stocking a single orphan SKU. The Medusa head does sales work from across the room. Versace bottles are recognised on sight, and that recognition is what converts a browser who was not planning to buy anything.
Authentic, sealed, original presentation. Eros is one of the most copied bottles in the trade and the fakes are convincing on a shelf — which makes where you buy your stock the decision that matters most in this house.
Fragrance Composition
Olfactory family: Fruity Floral
Top notes: Lemon, Mandarin Orange, Pink Pepper
Heart notes: Guava, Freesia, Jasmine, Blackcurrant
Base notes: Clearwood, Musk, Cedar
It wears bright, juicy and breezy. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Versace stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Dylan Turquoise targets female buyers 18-50. Moves well through perfumerias, beauty boutiques and gift retail. Sells hardest in warm months, which makes it a useful counterweight to the heavier stock on the shelf. Natural cross-sells from this catalogue: Dylan Turquoise 4-Piece Set, Yellow Diamond, Bright Crystal Mini, Dylan Purple.
Positioning
Face the bottles out and give the house its own block — half of what sells Versace is the packaging being seen, and a customer who has to hunt for it often leaves without it. Group the Dylan Turquoise line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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