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Dylan Purple 3-Piece Set by Versace 1.7oz EDP Spray
$53.99
Sale price
$53.99
Regular price
$140.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Dylan Purple 3-Piece Set — a boxed set that sells as one decision
Dylan Purple 3-Piece Set by Versace is a boxed set that sells as one decision. It belongs to the Dylan Purple line, of which this catalogue carries 5 references — enough to build a branded facing rather than stocking a single orphan SKU. Versace advertising runs constantly and does the introducing for you. The customer arrives already knowing the bottle; the retailer only has to have it in stock.
Every unit is authentic and sealed. A Versace customer often buys on impulse and on trust in the shelf, so being able to stand behind the bottle is part of what you are selling.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: Bitter Orange, Pear, Bergamot
Heart notes: Freesia, Pomarose, Mahonia
Base notes: Cedarwood, Iso E Super, Ambroxan
On skin it reads as bright juicy floral. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 50 ml set
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Versace stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Dylan Purple 3-Piece Set targets buyers 18-50 across genders. Moves well through perfumerias, fragrance specialists and gift retail. The set format concentrates its volume around gift occasions, where the higher ticket does the work. Natural cross-sells from this catalogue: Dylan Purple, Dylan Purple Mini Splash, Dylan Purple 4-Piece Set, Eros Energy 3-Piece Set.
Positioning
Face the bottles out and give the house its own block — half of what sells Versace is the packaging being seen, and a customer who has to hunt for it often leaves without it. Group the Dylan Purple line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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