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Dylan Blue by Versace 6.7oz Men EDT Spray
$69.49
Sale price
$69.49
Regular price
$119.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Dylan Blue — a name customers walk in already asking for
Dylan Blue by Versace is a name customers walk in already asking for. It belongs to the Dylan Blue line, of which this catalogue carries 11 references — enough to build a branded facing rather than stocking a single orphan SKU. Versace advertising runs constantly and does the introducing for you. The customer arrives already knowing the bottle; the retailer only has to have it in stock.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you — least of all on a house people buy as a gift.
Fragrance Composition
Olfactory family: Aromatic Fougere
Top notes: Bergamot, Grapefruit, Fig Leaf, Water Notes
Heart notes: Violet Leaf, Patchouli, Papyrus, Black Pepper
Base notes: Musk, Tonka Bean, Saffron, Incense
The overall impression is fresh woody aquatic, and that is what closes the sale at the counter.
Commercial Details
Size: 200 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Versace stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Dylan Blue targets male buyers 20-50. Moves well through perfumerias, barbershops and department-adjacent retail. Steady all year, with no season it disappears in — a reliable base of the designer facing. Natural cross-sells from this catalogue: Dylan Blue Deodorant, Dylan Blue Mini, Dylan Blue 3-Piece Set, Dreamer.
Positioning
Face the bottles out and give the house its own block — half of what sells Versace is the packaging being seen, and a customer who has to hunt for it often leaves without it. Group the Dylan Blue line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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