White Fire by Tiziana Terenzi 3.38oz Unisex Extrait Spray

White Fire by Tiziana Terenzi — a 100 ml extrait from an Italian house that never dilutes down to eau de parfum

White Fire by Tiziana Terenzi is a 100 ml extrait from an Italian house that never dilutes down to eau de parfum. It sits in the Classic Gold collection, of which this catalogue carries 8 references, inside a Tiziana Terenzi and V Canto range of 126 bottles across 88 distinct fragrances. Behind both brands is one Italian company, Cereria Terenzi Evelino, in Cattolica on the Adriatic coast. The perfumers are the siblings Paolo and Tiziana Terenzi, who compose in-house rather than briefing an outside lab — which is why the range smells like one hand rather than like a licensing programme.

Authentic, sealed, in original presentation. Italian niche at this ticket is the most refilled category in the business, because the margin on a fake is enormous and the customer has usually never smelled the real thing to compare. Every unit here is genuine stock.

Fragrance Composition

Olfactory family: Green Floral Woody
Top notes: Green Leaves, Aldehydes
Heart notes: Chinese Jasmine
Base notes: Sandalwood, Amber, Musk

On skin it reads as a clean green jasmine warmed like fire in the snow — and because this is an extrait, it reads that way for most of a day.

Commercial Details

Size: 100 ml spray
Concentration: Extrait de Parfum — the highest concentration tier, and the only one this house makes. Not an eau de parfum
Gender: Unisex — the house classifies its entire range this way, so one facing serves your whole floor
Collection: Classic Gold (Tiziana Terenzi)
Brand: Tiziana Terenzi — Italian niche, composed in-house by Paolo and Tiziana Terenzi
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Tiziana Terenzi stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

White Fire sells to fragrance buyers 25-55 who have already moved past the designer wall — collectors, gift buyers at the top of their budget, and the customer who wants something nobody at the table will recognise. Moves through niche boutiques, concept stores, high-end barbershops and salons, and online to a searching buyer. Its volume sits in the warm months. In a hot climate that makes it one of the few references here you can hold depth on all year. Natural cross-sells from this catalogue: Delox, Gold Rose Oudh, Lillipur, Hyakutake.

Positioning

Do not shelf this beside designer bottles. A niche extrait next to a $70 eau de toilette looks overpriced; the same bottle in its own lit section looks like what it is. Give the house a block of its own and let the price sit inside that context. Keep the Classic Gold references together. In this house the customer buys into a collection and then works through it, so a grouped facing is what produces the second and third sale. On price, hold it. There is no campaign propping this brand up and no mass distribution undercutting you, so the discount buys you nothing and costs you the positioning. If you need to move a unit, throw in a sample of something else from the range instead of cutting the number.