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Sunflowers Golden Vibe by Elizabeth Arden 3.3oz Women EDT Spray
$12.49
Sale price
$12.49
Regular price
$18.73
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Sunflowers Golden Vibe by Elizabeth Arden 3.3oz Women EDT Spray — the newest Sunflowers edition, tropical and warm
Sunflowers Golden Vibe by Elizabeth Arden 3.3oz Women EDT Spray is 100 ml of Sunflowers Golden Vibe in eau de toilette. This catalogue carries 92 Elizabeth Arden references, 10 of them in the Sunflowers line. Golden Vibe is the newest addition to the Sunflowers line, inspired by sunset warmth. Orange blossom, Italian bergamot and petitgrain open it, tiare and coconut flower give it a tropical heart, and an upcycled vanilla with cedarwood and musk forms the base. It is the warmest, most tropical member of the family.
A new release gives the whole Sunflowers shelf a reason to be noticed. New editions draw customers back to a brand they may have stopped buying, and Golden Vibe does that with a tropical, beachy twist. Coconut and tiare are popular notes with younger shoppers, and vanilla makes it comfortable to wear. It works well online, where new launches get searched. In pharmacies and discount chains it can head a 'new in' facing next to the classic bottle. Because it is current, supply is reasonable, so it can be run as a regular item. It also makes a good gift for someone who wears the original.
New launches are often copied quickly. Ours comes sealed from distribution, in the Golden Vibe carton, so the customer gets the genuine new formula.
Fragrance Composition
Olfactory family: floral woody musk
Top notes: orange blossom, Italian bergamot, petitgrain
Heart notes: tiare flower, coconut flower
Base notes: vanilla, cedarwood, musk
How it wears: bright citrus-blossom opening, a creamy tropical heart, and a warm vanilla-wood finish; summery but cosy enough for cooler evenings.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette
Gender: Women
Line: Sunflowers
Brand: Elizabeth Arden — the New York beauty house founded in 1910 behind Red Door, 5th Avenue and Green Tea; Revlon group
Presentation: Factory-sealed, in its own retail carton
Availability: Current line
Authenticity: Genuine Elizabeth Arden stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Buyers are women 20 to 40 who like tropical, coconut-vanilla scents, and Sunflowers fans looking for something new. It moves in pharmacies, beauty-supply stores, discount chains and online. Cross-sell with Sunflowers by Elizabeth Arden 3.3oz and Sunflowers Summer Bloom by Elizabeth Arden for a full family shelf, and with White Tea Vanilla Orchid by Elizabeth Arden for vanilla lovers. Retailers with a beach or resort clientele can also use it as the hero of a tropical display alongside sun-care products.
Positioning
Put it at the front of the Sunflowers block as the newest edition. Price it with the other current flankers. A small 'new' tag helps regular customers notice it.
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