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Testa di Moro by Salvatore Ferragamo 3.4oz Unisex EDP Spray
$66.99
Sale price
$66.99
Regular price
$179.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Testa di Moro — a niche bottle at a niche ticket, from a name the customer already trusts
Testa di Moro by Salvatore Ferragamo is a niche bottle at a niche ticket, from a name the customer already trusts. It belongs to the Tuscan Creations line, of which this catalogue carries 16 references, inside a Ferragamo range of 140 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Tuscan Creations is the house's niche collection, each bottle named after a Tuscan place or craft and sold at several times the price of the designer line. It is genderless by design and it is where Ferragamo competes with the niche houses rather than with the department-store wall. Salvatore Ferragamo started as a shoemaker in Florence in 1927, and the leather is not marketing — it is where the house came from. That origin is the single easiest thing to tell a customer who has never smelled the fragrance.
Genuine units in original presentation. At the niche end of the brand the customer is paying for provenance as much as for scent, so being able to stand behind the source is part of the price.
Fragrance Composition
Olfactory family: Leather
Top notes: Incense, Pink pepper, Dried fruits
Heart notes: Leather, Saffron, Patchouli
Base notes: Sandalwood, Styrax, Mate
It wears an incense-smoked suede. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 100 ml spray
Collection: Ferragamo Tuscan Creations
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Salvatore Ferragamo stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Testa di Moro targets buyers 25-55 across genders. Moves well through perfumerias, concept stores and niche-leaning retail. Niche references turn slower than the designer line but carry several times the margin per unit, and they reach a customer the designer wall does not. Natural cross-sells from this catalogue: Convivio, Bianco di Carrara, Calimala, Savane di Seta.
Positioning
Do not shelf the niche collections with the designer bottles — at four times the price on the same shelf they look mispriced rather than premium. Give them their own block, and tell the customer they are from the same house: the familiar name is what makes a niche price believable here. Keep the Tuscan Creations references together: the collection is meant to be browsed as a set, and a customer who likes one will try the next. On price, hold near the market rather than leading down. Ferragamo's whole pitch is an Italian luxury name at a reasonable price — discount it too hard and you are selling a cheap bottle instead.
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