Signorina In Rosso by Salvatore Ferragamo 1.7oz Women EDP Spray
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Signorina In Rosso — a name customers recognise from the shoes and the bags before they smell it
Signorina In Rosso by Salvatore Ferragamo is a name customers recognise from the shoes and the bags before they smell it. It belongs to the Signorina line, of which this catalogue carries 29 references, inside a Ferragamo range of 140 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. The house rebranded to plain FERRAGAMO in 2022, but the fragrances are still sold and searched as Salvatore Ferragamo — worth knowing when you list them, because that is the name the customer types.
Genuine units, sealed in the original box. A counterfeit does not cost you one sale — it costs the customer who wore it and told a friend the brand smells wrong.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: Pink Pepper, Red Currant
Heart notes: Peony, Rose, Jasmine
Base notes: Panna Cotta, Patchouli, Musk
On skin it reads as a festive red-fruit floral with a creamy trail. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 50 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Salvatore Ferragamo stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Signorina In Rosso targets female buyers 20-50. Moves well through perfumerias, beauty boutiques and gift retail. Demand builds as the weather turns, which makes it a seasonal buy rather than a year-round facing. Natural cross-sells from this catalogue: Signorina Misteriosa, Signorina In Fiore, Signorina, Amo Limited Edition Red.
Positioning
Ferragamo earns a block at eye level in the middle of the designer wall. It is a name customers recognise without a shelf talker, and the price lets you say yes to a buyer who balked at the tier above. Group the Signorina references together — the flankers sell to the customer who already owns the original. On price, hold near the market rather than leading down. Ferragamo's whole pitch is an Italian luxury name at a reasonable price — discount it too hard and you are selling a cheap bottle instead.
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