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Signorina 3-Piece Set by Salvatore Ferragamo 3.4oz Women EDP Spray
$43.49
Sale price
$43.49
Regular price
$110.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Signorina — a ready-to-shelf set that needs no gift wrapping
Signorina by Salvatore Ferragamo is a ready-to-shelf set that needs no gift wrapping. It belongs to the Signorina line, of which this catalogue carries 29 references, inside a Ferragamo range of 140 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Salvatore Ferragamo started as a shoemaker in Florence in 1927, and the leather is not marketing — it is where the house came from. That origin is the single easiest thing to tell a customer who has never smelled the fragrance.
Every unit is authentic and sealed in its original packaging. On a designer name at this ticket the customer is not inspecting the juice, they are trusting the shop. That trust is the product.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: Pink pepper, Blackcurrant buds
Heart notes: Jasmine, Peony, Rose
Base notes: Panna cotta accord, Patchouli, Musk
It wears a peppery floral with a panna cotta finish. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 100 ml set
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Salvatore Ferragamo stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Signorina targets female buyers 20-50. Moves well through perfumerias, beauty boutiques and gift retail. The set format concentrates its volume around gift occasions, where the higher ticket does the work for you. Natural cross-sells from this catalogue: Signorina In Rosso, Signorina Misteriosa, Signorina In Fiore, Subtil.
Positioning
Ferragamo earns a block at eye level in the middle of the designer wall. It is a name customers recognise without a shelf talker, and the price lets you say yes to a buyer who balked at the tier above. Group the Signorina references together — the flankers sell to the customer who already owns the original. On price, hold near the market rather than leading down. Ferragamo's whole pitch is an Italian luxury name at a reasonable price — discount it too hard and you are selling a cheap bottle instead.
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