Amo 3-Piece Set by Salvatore Ferragamo 3.4oz Women EDP Spray
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Amo — a boxed set that sells as one decision
Amo by Salvatore Ferragamo is a boxed set that sells as one decision. It belongs to the Amo line, of which this catalogue carries 14 references, inside a Ferragamo range of 140 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. The fragrances are the accessible end of an Italian luxury house. A customer who will never buy the leather goods will buy the bottle, which makes this the entry point into the brand rather than a step down from it.
Authentic, sealed, original presentation. Ferragamo sits at a price where fakes are worth a counterfeiter's trouble and cheap enough that a customer will risk a bad seller once. Being the seller they do not have to risk is most of what you offer.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: bitter Campari accord, blackcurrant, rosemary
Heart notes: jasmine sambac, rhubarb, mate
Base notes: Tahitian vanilla, ambroxan, sandalwood
It wears tart and aperitivo-like at first, then creamy and vanillic without turning sugary. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 100 ml set
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Salvatore Ferragamo stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Amo targets female buyers 20-50. Moves well through perfumerias, beauty boutiques and gift retail. The set format concentrates its volume around gift occasions, where the higher ticket does the work for you. Natural cross-sells from this catalogue: Amo Flowerful, Amo Oriental Wood, Amo per Lei, Subtil.
Positioning
Ferragamo earns a block at eye level in the middle of the designer wall. It is a name customers recognise without a shelf talker, and the price lets you say yes to a buyer who balked at the tier above. Group the Amo references together — the flankers sell to the customer who already owns the original. On price, hold near the market rather than leading down. Ferragamo's whole pitch is an Italian luxury name at a reasonable price — discount it too hard and you are selling a cheap bottle instead.
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