Polo Blue Gold Blend by Ralph Lauren 4.2oz Men EDP Spray
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Polo Blue Gold Blend by Ralph Lauren 4.2oz Men EDP Spray — the polo logo on your shelf
Polo Blue Gold Blend by Ralph Lauren 4.2oz Men EDP Spray is Polo Blue Gold Blend in a 125 ml Eau de Parfum. Polo Blue is the house's fresh blue line for men. It climbs from the Eau de Toilette to the Eau de Parfum and Parfum, with Deep Blue, Ultra Blue, Gold Blend and Sport as separate fragrances around it.
Why it sells: the Polo colours are some of the most recognised men's bottles in American retail, so they need little explanation at the counter.
Provenance: Original Ralph Lauren merchandise, identifiable by its barcode.
Fragrance Composition
Olfactory family: spicy woody
Top notes: grapefruit, lavender, ginger, pepper
Heart notes: melon, green apple, sage, cardamom
Base notes: vetiver, patchouli, amber, incense
How it wears: grapefruit, ginger and pepper over melon and cardamom, finishing on vetiver, amber and incense.
Commercial Details
Size: 125 ml spray
Type: Eau de Parfum
Gender: Men
Line: Polo Blue
Brand: Ralph Lauren
Presentation: Sealed in retail box
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Polo Blue buyers usually know the colour, not the strength. Put a clear concentration label under each bottle so the Parfum customer does not leave with the Eau de Toilette. Sells best in colder months and for nights out. Good neighbours on the shelf: Polo Blue Club, Polo Ultra Blue, Polo Blue Sport.
Positioning
Group it with the rest of Polo Blue, ordered from lightest to strongest.
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