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Luna Rossa Ocean Le Parfum by Prada 3.3oz Men Spray
$79.49
Sale price
$79.49
Regular price
$215.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Luna Rossa Ocean Le Parfum — a shelf anchor rather than a gamble
Luna Rossa Ocean Le Parfum by Prada is a shelf anchor rather than a gamble. It belongs to the Luna Rossa line, of which this catalogue carries 20 references — enough to build a branded facing rather than stocking a single orphan SKU. Luna Rossa is one of the strongest-selling masculines on the designer wall, Paradoxe did the same on the women's side, and the Infusion collection gives the shelf a niche-feeling depth almost no other designer house offers.
Every unit is authentic and sealed. The higher the price, the more the customer is paying for certainty as much as for scent — so being able to stand behind the bottle is part of what you sell.
Fragrance Composition
Olfactory family: Ambery Fougere
Top notes: lemon essence
Heart notes: saffron accord
Base notes: oakwood, leather, amber
Expect it to come across as smoky and polished, the deepest of the Ocean line, which is what brings the customer back for a second bottle.
Commercial Details
Size: 100 ml spray
Concentration: Parfum
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Prada stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Luna Rossa Ocean Le Parfum targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. Demand builds as temperatures drop; this is the profile customers come back for in cold weather. Natural cross-sells from this catalogue: Luna Rossa, Luna Rossa Carbon, Luna Rossa Ocean, L'Homme.
Positioning
Give Prada a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Luna Rossa line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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