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Luna Rossa by Prada 1.7oz Men EDT Spray
$67.99
Sale price
$67.99
Regular price
$182.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Luna Rossa — one of the few bottles that sells itself off the shelf
Luna Rossa by Prada is one of the few bottles that sells itself off the shelf. It belongs to the Luna Rossa line, of which this catalogue carries 20 references — enough to build a branded facing rather than stocking a single orphan SKU. This is a house customers arrive naming rather than one you introduce. The retailer's job is to have the right size in stock, not to explain the brand.
Authentic, sealed, original presentation. Luna Rossa is among the most counterfeited bottles in the category precisely because it is so widely known — which makes where you buy your stock the decision that matters most here.
Fragrance Composition
Olfactory family: Aromatic Woody
Top notes: orange essence, spearmint nanah
Heart notes: lavender absolute, clary sage
Base notes: ambroxan, ambrette absolute
The result is clean sporty lavender and mint freshness — that one line is usually all a customer needs to hear before trying it.
Commercial Details
Size: 50 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Prada stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Luna Rossa targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. A genuinely year-round seller; it does not depend on any one season to move. Natural cross-sells from this catalogue: Luna Rossa Carbon, Luna Rossa Ocean, Luna Rossa Black, L'Homme.
Positioning
Give Prada a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Luna Rossa line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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