1981 by Guess 3.4oz Men EDT Spray
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1981 — a bottle priced for the customer who was not going to spend more
1981 by Guess is a bottle priced for the customer who was not going to spend more. This catalogue carries it in 5 presentations, inside a Guess range of 126 in all. This is the lowest rung of the designer wall, and that is the point: it is the bottle a customer buys when they were not going to buy anything. You sell Guess on units, not on margin per unit.
Every unit is authentic and sealed. A volume brand lives on repeat purchase, and repeat purchase is the first thing a doubtful unit kills.
Fragrance Composition
Olfactory family: Woody Aromatic
Top notes: italian bergamot, violet leaf
Heart notes: cedarwood, oakmoss, ambergris
Base notes: grey amber, olibanum, leather
Customers describe it as a dry green-woody signature with a leathery finish — useful shorthand for staff who have to sell it in one sentence.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
1981 targets male buyers 16-35. Moves well through perfumerias, mall retail, discount and gift counters. Its season is cool weather, when the sweeter and heavier mixes take the counter. Natural cross-sells from this catalogue: Forever, Dare, 1981 Indigo, Effect.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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