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Infusion Figue by Prada 3.3oz Unisex EDP Spray
$77.49
Sale price
$77.49
Regular price
$209.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Infusion Figue — a reference that needs no explaining at the counter
Infusion Figue by Prada is a reference that needs no explaining at the counter. It belongs to the Infusion line, of which this catalogue carries 19 references — enough to build a branded facing rather than stocking a single orphan SKU. The house covers two very different buyers off one shelf: the Luna Rossa customer who wants a mainstream masculine, and the Infusion customer shopping for something quieter and more expensive-smelling. That width is unusual.
Every unit is authentic and sealed. The higher the price, the more the customer is paying for certainty as much as for scent — so being able to stand behind the bottle is part of what you sell.
Fragrance Composition
Olfactory family: Woody Green
Top notes: green mandarin, lemongrass, spearmint, citron
Heart notes: fig accord, fennel, lentisk, orange blossom
Base notes: galbanum, incense, white musk
The result is green fig and sap, cooling and fresh — that one line is usually all a customer needs to hear before trying it.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Prada stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Infusion Figue targets buyers 16-45 across genders. Moves well through perfumerias, mall retail and gift counters. Sells hardest in warm months, which makes it a useful counterweight to the heavier stock on the shelf. Natural cross-sells from this catalogue: Infusion Vetiver, Infusion D'Homme, Infusion Oeillet, Day Night.
Positioning
Give Prada a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Infusion line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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