Amber Pour Homme by Prada 3.4oz Men EDT Spray
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Amber Pour Homme — a pillar of the designer wall
Amber Pour Homme by Prada is a pillar of the designer wall. It belongs to the Amber Pour Homme line, of which this catalogue carries 4 references — enough to build a branded facing rather than stocking a single orphan SKU. Prada sells the fashion name before it sells the juice. The customer who reaches for it has already decided to spend more, which is worth remembering when you set the facing.
Authentic, sealed, original presentation. Luna Rossa is among the most counterfeited bottles in the category precisely because it is so widely known — which makes where you buy your stock the decision that matters most here.
Fragrance Composition
Olfactory family: Ambery Fougere
Top notes: bergamot, mandarin, neroli, cardamom
Heart notes: lavender, geranium, orange blossom, myrrh, vetiver
Base notes: labdanum, patchouli, vanilla, tonka bean, saffron, sandalwood, suede
It wears clean soapy elegance over a warm amber base. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Prada stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Amber Pour Homme targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. Sells at an even pace year-round, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: Amber Pour Homme Intense, Luna Rossa, Luna Rossa Carbon, Luna Rossa Ocean.
Positioning
Give Prada a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Amber Pour Homme line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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