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Amber by Prada 2.7oz Women EDP Spray
$110.49
Sale price
$110.49
Regular price
$305.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Amber — a pillar of the designer wall
Amber by Prada is a pillar of the designer wall. It belongs to the Amber line, of which this catalogue carries 3 references — enough to build a branded facing rather than stocking a single orphan SKU. Prada sells the fashion name before it sells the juice. The customer who reaches for it has already decided to spend more, which is worth remembering when you set the facing.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At Prada's ticket, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Amber Woody
Top notes: italian bergamot, bitter orange, sicilian mandarin, mimosa
Heart notes: rose absolute, patchouli, pink pepper
Base notes: labdanum, tonka bean, vanilla, sandalwood, benzoin
It wears warm resinous amber that sits close and lasts. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 80 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Prada stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Amber targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Sells steadily but peaks in the colder half of the year, when richer compositions dominate the counter. Natural cross-sells from this catalogue: Amber Metallic, Infusion D'Iris, L'Eau Ambree, La Femme Absolu.
Positioning
Give Prada a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Amber line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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