360 Collection Magnetic Blue by Perry Ellis 3.4oz Men EDT Spray

360 Collection Magnetic Blue by Perry Ellis 3.4oz Men EDT Spray — entry-price designer fragrance, which is the whole job this brand does on a shelf

360 Collection Magnetic Blue by Perry Ellis 3.4oz Men EDT Spray is 100 ml of 360 Collection Magnetic Blue in eau de toilette. This catalogue carries 121 Perry Ellis references across 54 distinct fragrances, 9 of them in the 360 Collection line. 360 Collection is a separate line from 360, not a variant of it — different juice, different bottle, and the word Collection always sits in front of the colour. Half the listings on the market get this wrong, which is worth knowing when you compare a price against someone else's page.

This is a price-point brand, and that is the argument. Perry Ellis is a real designer name that lands where a customer with thirty or forty dollars can actually reach it. It does not need a story, a campaign or a sales pitch — it needs to be visible and in stock. You make money here on turns, not on margin per bottle, so the mistake is buying one facing of ten things instead of four facings of the three that move.

Authentic stock, sealed as it left the factory. A thirty-dollar bottle that smells wrong costs you the same customer a three-hundred-dollar one would.

Fragrance Composition

Olfactory family: Aromatic Woody
Key notes: Grapefruit, Juniper, Rosemary, Musk, Oak Wood

It reads as a bitter grapefruit and juniper freshness over dry woody musk.

The materials above are confirmed, but the available sources disagree on which sit in the top, the heart and the base. We list them without a split rather than invent one.

Commercial Details

Size: 100 ml spray
Concentration: Eau de Toilette
Gender: Men
Line: 360 Collection
Brand: Perry Ellis — American designer house, and one of the few whose name a customer knows from clothing before fragrance
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Perry Ellis stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

360 Collection sells to the customer who already knows 360 and wants the slightly dressier version. It trades up from the plain line without leaving the family. Moves through beauty supply, perfume shops, discount and value retail, barbershops, convenience and gift retail, and online marketplaces. No season to wait for. Put this on a standing reorder rather than a seasonal buy. Natural cross-sells from this catalogue: 360 Collection, 360 Collection Rose, 360 Collection Magnetic Pink.

Positioning

Shelve this next to the plain 360 line but visibly one step up — a separate row, a slightly higher price. The sale is almost always to somebody who already knows 360, and if the two sit at the same number there is no reason for them to trade up. Make sure your own listing spells the name the way the brand does, with Collection before the colour, or you will be competing on the wrong search term.