360 by Perry Ellis 6.8oz Men EDT Spray

360 by Perry Ellis 6.8oz Men EDT Spray — entry-price designer fragrance, which is the whole job this brand does on a shelf

360 by Perry Ellis 6.8oz Men EDT Spray is 200 ml of 360 in eau de toilette. This catalogue carries 121 Perry Ellis references across 54 distinct fragrances, 41 of them in the 360 line. The 360 line is the reason this brand earns a fixture. Nine bottles, colour-coded, and a customer who does not ask for a fragrance name — they ask for the red one, or the purple one. Stand them together and the fixture merchandises itself; split them up and you have nine anonymous bottles. Note that the women's 360 without a colour is an eau de toilette while the coloured women's ones are eau de parfum: same family, different products.

This is a price-point brand, and that is the argument. Perry Ellis is a real designer name that lands where a customer with thirty or forty dollars can actually reach it. It does not need a story, a campaign or a sales pitch — it needs to be visible and in stock. You make money here on turns, not on margin per bottle, so the mistake is buying one facing of ten things instead of four facings of the three that move.

Same name, two different fragrances. In this house 18, 360, Reserve, Portfolio, America and the signature Perry Ellis each exist in a men's and a women's version, and they do not smell alike. It is the single most common mix-up on this brand and the most common reason a unit comes back. Shelve the two apart and label them, and the problem disappears.

Fragrance Composition

Olfactory family: Aromatic Woody
Top notes: Juniper Berries, Bergamot, Lemon
Heart notes: Lavender, Sage, Cardamom, Freesia
Base notes: Woody Notes, Vetiver, Musk

On skin it reads as a clean juniper-citrus aromatic with herbal lavender and dry musky woods.

Note on sourcing: Perry Ellis publishes very little note data of its own. The pyramid above is what two independent retailers agree on. We flag that rather than present it as an official breakdown.

Commercial Details

Size: 200 ml spray
Concentration: Eau de Toilette
Gender: Men
Line: 360
Brand: Perry Ellis — American designer house, and one of the few whose name a customer knows from clothing before fragrance
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Perry Ellis stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

The 360 line sells to customers 18-45 across both genders, and heavily to the buyer who wants a designer name without a designer price. Colour recognition does most of the selling. Moves through beauty supply, perfume shops, discount and value retail, barbershops, convenience and gift retail, and online marketplaces. A hot-weather, daylight bottle — which in a warm market means it never has an off season. Natural cross-sells from this catalogue: 360, 360 Purple, 360 Black, 360 Coral.

Positioning

Shelve the whole 360 line together, in colour order, and give it a block rather than scattering the colours through the wall. Customers here do not read names, they point at colours, and nine bottles standing together read as a collection worth choosing from. Keep the men's and women's halves on separate shelves within the block. On price, stay sharp: this line is comparison-shopped and it wins on being the cheapest real designer name in the aisle, not on being special.