18 by Perry Ellis 8oz Women Body Mist
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18 by Perry Ellis 8oz Women Body Mist — body mist, not perfume: high volume, low price, and it moves at the counter
18 by Perry Ellis 8oz Women Body Mist is the 240 ml body mist of 18. This catalogue carries 121 Perry Ellis references across 54 distinct fragrances, 14 of them in the 18 line. 18 is the brand's second pillar and its most modern-smelling one. It is the bottle that keeps a younger customer in this section instead of walking to the mall, and the flanker tree (Intense, Fuego, Orchid, Sensual) is deep enough to give it a block of its own.
Low ticket, high turn. An 8 oz mist is not a fragrance sale, it is a basket-size sale: the thing a customer adds because it costs less than lunch. Price it to be picked up without thinking and it will outsell the spray beside it on units, which is exactly what you want from a shelf at this level. Just be clear in your own listing that it is a mist and not the perfume.
Same name, two different fragrances. In this house 18, 360, Reserve, Portfolio, America and the signature Perry Ellis each exist in a men's and a women's version, and they do not smell alike. It is the single most common mix-up on this brand and the most common reason a unit comes back. Shelve the two apart and label them, and the problem disappears.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: Mojito Accord, Raspberry, Pear
Heart notes: Water Lily, Orchid
Base notes: Sandalwood, Vanilla
On skin it reads as a sweet pear and berry opening with a minty cocktail twist over creamy sandalwood vanilla.
Note on sourcing: Perry Ellis publishes very little note data of its own. The pyramid above is what two independent retailers agree on. We flag that rather than present it as an official breakdown.
Commercial Details
Size: 240 ml (8 oz)
Concentration: Body Mist — a light body spray, not a perfume concentration. Say so in your own listing and you will not take the return
Gender: Women
Line: 18
Brand: Perry Ellis — American designer house, and one of the few whose name a customer knows from clothing before fragrance
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Perry Ellis stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
18 sells to men and women 18-35 who find the older lines dated. It is the most contemporary thing in this house and the one that most often gets bought after a spray. Moves through beauty supply, perfume shops, discount and value retail, barbershops, convenience and gift retail, and online marketplaces. A hot-weather, daylight bottle — which in a warm market means it never has an off season. Mists sell to a younger customer than the sprays do, and they sell in twos and threes rather than singly. Natural cross-sells from this catalogue: 18, 18 Orchid, 18 Fuego, 18 Sensual.
Positioning
This belongs at the counter or in a basket, not on the fragrance wall. It competes with impulse items, not with bottles, and it is priced accordingly. Stack it high, keep it visible from the register, and let it ride along with sales that have already happened.
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