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Ultrared by Paco Rabanne 2.7oz Women EDP Spray
$33.99
Sale price
$33.99
Regular price
$83.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Ultrared — a reference that needs no explaining at the counter
Ultrared by Paco Rabanne is a reference that needs no explaining at the counter. It belongs to the Ultrared line, of which this catalogue carries 3 references — enough to build a branded facing rather than stocking a single orphan SKU. Paco Rabanne is one of the few houses whose bottles are recognised across a room — the gold bar, the trophy, the robot. That shelf presence is doing sales work before anyone reads the label.
Every unit is authentic and sealed. Fakes of these bottles circulate widely, so being able to stand behind what you sell is itself a selling point at the counter.
Fragrance Composition
Olfactory family: Fruity Gourmand
Top notes: Red Currant, Strawberry
Heart notes: Marshmallow, Licorice, Star Anise
Base notes: Vanilla, Cedar
Customers describe it as sweet, playful and candied — useful shorthand for staff who have to sell it in one sentence.
Commercial Details
Size: 80 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Paco Rabanne stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Ultrared targets female buyers 18-50. Moves well through perfumerias, beauty boutiques and gift retail. Steady all year, with no season it disappears in — a reliable base of the designer facing. Natural cross-sells from this catalogue: Mini 4-Piece Set, Lady Million Empire, Ultraviolet, Fame in Love.
Positioning
These bottles are display pieces in their own right — face them out rather than lining them up spine-on, because the packaging is half of why this house sells. Group the Ultrared line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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