Invictus by Paco Rabanne 6.8oz Men EDT Spray
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Invictus — a reference that needs no explaining at the counter
Invictus by Paco Rabanne is a reference that needs no explaining at the counter. It belongs to the Invictus line, of which this catalogue carries 16 references — enough to build a branded facing rather than stocking a single orphan SKU. Paco Rabanne spends heavily on the advertising that brings the customer through your door already decided. The retailer captures that demand; the brand paid to create it.
Genuine stock, sealed in the original box. A fake bottle does not just lose you one sale; it loses the customer who wore it and told a friend. That is the real cost, and it is why sourcing comes first in designer.
Fragrance Composition
Olfactory family: Woody Aquatic
Top notes: Grapefruit, Mandarin Orange, Sea Notes
Heart notes: Bay Leaf, Jasmine
Base notes: Guaiac Wood, Ambergris, Patchouli, Oakmoss
Expect it to come across as fresh, sporty, energetic, which is what brings the customer back for a second bottle.
Commercial Details
Size: 200 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Paco Rabanne stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Invictus targets male buyers 20-50. Moves well through perfumerias, barbershops and department-adjacent retail. A warm-weather mover; stock it deeper going into the hot half of the year. Natural cross-sells from this catalogue: Invictus Onyx, Invictus Platinum, Invictus Deodorant Stick, Phantom Legion.
Positioning
These bottles are display pieces in their own right — face them out rather than lining them up spine-on, because the packaging is half of why this house sells. Group the Invictus line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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