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1 Million by Paco Rabanne 3.4oz Men EDT Spray
$64.99
Sale price
$64.99
Regular price
$173.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
1 Million — one of the few bottles that sells itself off the shelf
1 Million by Paco Rabanne is one of the few bottles that sells itself off the shelf. It belongs to the 1 Million line, of which this catalogue carries 6 references — enough to build a branded facing rather than stocking a single orphan SKU. Few houses convert as reliably at this price band. Decades of recognition mean the bottle needs no story told at the counter — it needs to be in stock.
Genuine stock, sealed in the original box. A fake bottle does not just lose you one sale; it loses the customer who wore it and told a friend. That is the real cost, and it is why sourcing comes first in designer.
Fragrance Composition
Olfactory family: Woody Spicy
Top notes: Blood Mandarin, Grapefruit, Mint
Heart notes: Cinnamon, Rose, Spicy Notes
Base notes: Leather, Amber, Patchouli, Woody Notes
Expect it to come across as bold, spicy and seductive, which is what brings the customer back for a second bottle.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Paco Rabanne stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
1 Million targets male buyers 20-50. Moves well through perfumerias, barbershops and department-adjacent retail. Steady all year, with no season it disappears in — a reliable base of the designer facing. Natural cross-sells from this catalogue: 1 Million 3-Piece Set, Phantom Legion, Phantom, Invictus Onyx.
Positioning
These bottles are display pieces in their own right — face them out rather than lining them up spine-on, because the packaging is half of why this house sells. Group the 1 Million line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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