Bloom & Flora Gorgeous Gardenia Mini 4-Piece Set by Gucci 4x0.16oz Women EDP Splash

Bloom & Flora Gorgeous Gardenia Mini 4-Piece Set by Gucci 4x0.16oz Women EDP Splash — Gucci's two best-known women's florals in one small, giftable box

Bloom & Flora Gorgeous Gardenia Mini 4-Piece Set by Gucci 4x0.16oz Women EDP Splash is a coffret of four 5 ml eau de parfum miniatures: two of Gucci Bloom and two of Flora Gorgeous Gardenia, each in its own printed carton and presented as mini splashes. This catalogue carries 111 Gucci references, 2 of them mini sets, and both of the fragrances in this box also sit on the shelf here in full size. Bloom is the white-floral Gucci, built around tuberose and jasmine and composed by Alberto Morillas; Flora Gorgeous Gardenia is the sweeter, fruitier one, a pear-blossom and gardenia floral finished with brown sugar. Putting the two side by side is the point of the set: a customer can wear each for a few days and decide which full bottle she wants.

Two pillars, one try-before-you-buy box. Bloom and Flora Gorgeous Gardenia are the two names women most often ask for at a Gucci counter, and they appeal to different tastes, one creamy and green-white, the other bright and sweet. A mini set that holds both does the selling for you: it is a low-ticket impulse buy at the till, a ready-made small gift, and a sampler that sends the customer back for a 100 ml of whichever she preferred. Two of each also means she can keep one and give one away.

Coffrets get copied as well as bottles. A small box with a Gucci lid sells on sight, so fake mini sets circulate alongside fake full sizes. Check that each miniature sits in its own carton with matching batch codes; our sets arrive sealed from distribution with every piece in place.

Fragrance Composition

Gucci Bloom (Eau de Parfum): white floral — tuberose, jasmine, Rangoon creeper
Flora Gorgeous Gardenia (Eau de Parfum): fruity floral — top: pear blossom, red berries; heart: gardenia, frangipani, jasmine; base: brown sugar, patchouli

How it wears: Bloom is lush, creamy and green-white, a full garden of white flowers; Flora Gorgeous Gardenia opens bright and fruity and dries down soft and sugared. Together they cover a daytime and an evening mood.

Commercial Details

Size: 4 x 5 ml (0.16oz) miniatures, splash
Concentration: Eau de Parfum (all four)
Gender: Women
Line: Gucci Bloom and Flora Gorgeous Gardenia
Brand: Gucci — Florentine fashion house dating from 1921, with fragrance as its most accessible entry point
Presentation: Gift set: 2 x Gucci Bloom EDP 5 ml + 2 x Flora Gorgeous Gardenia EDP 5 ml, each in its own carton, in the original outer box
Availability: Current line, gift set in limited runs
Authenticity: Genuine Gucci stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

This set sells to gift buyers on a modest budget, to women who want to try Gucci before committing to a full bottle, and as an add-on at checkout. It moves through gift shops, beauty retail, perfumeries, pharmacies and online marketplaces, and works well for birthdays, thank-you gifts, staff gifts and party favours. Because the four miniatures come in separate cartons, some retailers also use it to build their own smaller gift bundles. The natural follow-up sale is the full size: Gucci Bloom 3.3oz eau de parfum and Flora Gorgeous Gardenia 3.3oz eau de parfum, both in this catalogue, along with the Bloom and Flora Gorgeous Gardenia gift sets.

Positioning

Keep it at the till or on a gifting table, with a full-size Bloom and a full-size Flora Gorgeous Gardenia right behind it so the step up is obvious. Price it as the accessible way into Gucci, well below either 100 ml bottle, and hold that price rather than discounting a set this recognisable.