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Maison Francis Kurkdjian Grand Soir 2.4oz Women EDP Spray
$195.99
Sale price
$195.99
Regular price
$554.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Maison Francis Kurkdjian Grand Soir — The Modern Evening Luxury Icon
MFK Grand Soir is the sophisticated evening companion to Baccarat Rouge 540 in the Maison Francis Kurkdjian portfolio. Launched in 2016, Grand Soir has become the go-to fragrance for high-net-worth buyers seeking a warm amber-vanilla evening scent that reads sophisticated rather than sweet. For wholesale, Grand Soir represents the "MFK gateway beyond BR540" — customers who love Baccarat Rouge 540 frequently graduate to Grand Soir as their evening rotation. Every luxury retailer stocking BR540 should carry Grand Soir alongside it.
Fragrance Composition
Top notes: Amber accord, benzoin
Heart notes: Vanilla, tolu balsam, tonka bean
Base notes: Cistus labdanum, peru balsam, honey
Commercial Details
Sizes: 1.2 oz (35ml), 2.4 oz (70ml), 6.7 oz (200ml) refill available
Concentration: EDP (10-12 hour longevity)
Projection: Moderate-to-strong, warm inviting sillage perfect for evening
Origin: Maison Francis Kurkdjian Paris — authorized luxury distribution
Packaging: Iconic red-and-black MFK bottle with gold detailing, luxurious box
Case pack: Individual bottles with authentication codes and MFK signature packaging
Retailer Insights
Grand Soir customers are typically 30-55 year old buyers with $150K+ household income, frequently BR540 alumni seeking their "next MFK." Peak season Q4 for gifting and cold-weather wear (warm amber profile). AOV competitive with Baccarat Rouge 540. Refill bottle option captures repeat customers at highest AOV. Common cross-sells: Baccarat Rouge 540 (companion purchase), MFK Oud Satin Mood (deeper luxury), MFK Amyris Homme (masculine crossover), Amouage Interlude (parallel luxury). Frequently purchased as pair with BR540 for day/night rotation.
Positioning
Position within Maison Francis Kurkdjian dedicated section as the "evening companion to BR540." Merchandise refill bottle (6.7 oz) prominently for repeat-customer capture and higher AOV. Sample program critical — Grand Soir performs dramatically better on skin than in bottle test (the warm amber develops over 30-60 minutes). Include in luxury gift bundles paired with BR540 for milestone gifting occasions.
Why Resellers Choose Us
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Built for Your Margin
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Designer, arabic, niche and more.
Since 2013
A decade supplying resellers.
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