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Maison Francis Kurkdjian Baccarat Rouge 2.4oz Women EDP Spray
$314.99
Sale price
$314.99
Regular price
$499.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Baccarat Rouge 540 by MFK — The Modern Luxury Icon
Baccarat Rouge 540 (BR540) is the fragrance that defined contemporary luxury unisex perfumery. Created by master perfumer Francis Kurkdjian in 2015 to celebrate the 250th anniversary of Baccarat crystal, BR540 became the most sought-after niche fragrance of the past decade. For wholesale, BR540 is a permanent inventory essential — luxury retailers, high-end boutiques, and premium salons across the US maintain constant stock. The fragrance transcends demographics: worn confidently by both men and women, from age 18 to 65, across all cultural backgrounds.
Fragrance Composition
Top notes: Saffron, jasmine
Heart notes: Amberwood, ambergris
Base notes: Fir resin, cedar
Commercial Details
Sizes: 1.2 oz (35ml), 2.4 oz (70ml), 6.7 oz (200ml) refill available
Concentration: EDP standard + Extrait de Parfum intensified version
Projection: Strong 8-10 hours, distinctive amber-woody signature
Origin: Maison Francis Kurkdjian Paris — authorized luxury distribution
Packaging: Iconic red-and-black bottle with gold detailing, luxurious box
Case pack: Individual bottles with authentication codes and signature packaging
Retailer Insights
BR540 has the highest customer lifetime value in our niche catalog — buyers typically return every 4-6 months for larger sizes or the Extrait version. Refill bottle option (6.7 oz) captures repeat customers at higher AOV. Q4 gift season drives 45% of annual volume. Popular in wedding/engagement season for milestone gifting. Cross-sells: MFK Grand Soir (evening pivot), MFK Gentle Fluidity (variation), Aqua Universalis (lighter option). Common upsells from customers testing BR540 alternatives (Yara, Cloud, MFK OUD).
Positioning
Position as "the modern luxury benchmark" — no other fragrance defines contemporary premium perfumery like BR540. Feature in luxury niche section separately from designer fragrances. Highlight extrait vs EDP version differences for connoisseur upsell. Include in high-end gift sets and offer refill program for retention. Sample program essential — first-time smellers frequently convert immediately.
Why Resellers Choose Us
Ships in 1-2 Days
Real stock in our own warehouse.
Built for Your Margin
True distributor pricing.
100+ Brands, One Order
Designer, arabic, niche and more.
Since 2013
A decade supplying resellers.
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