Royal Supreme The King by Lattafa 3.4oz Unisex EDP Spray
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Royal Supreme The King — a core Lattafa reference for the Arabic shelf
Royal Supreme The King by Lattafa is a core Lattafa reference for the Arabic shelf. Lattafa is the Arabic house US independents ask for by name, and it is the entry point most customers use into the category. Stocked here as authentic retail presentation, sealed and ready for shelf or online listing.
Fragrance Composition
Olfactory family: Aromatic Fougere
Top notes: Lavender, Pink Pepper, Juniper Berries
Heart notes: Cardamom, Clary Sage, Iris, Neroli
Base notes: Tonka Bean, Vanilla, Benzoin
The overall impression is aromatic, creamy and refined, and that is what closes the sale at the counter.
Commercial Details
Size: 100 ml Eau de Parfum spray
Concentration: Eau de Parfum (EDP) — house known in the category for high longevity and strong projection
Origin: Lattafa Perfumes UAE — authentic retail stock
Packaging: Sealed retail unit in original presentation box
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Royal Supreme The King targets buyers 18-45 across genders. Moves well through niche fragrance retail, gift shops and general beauty outlets. A cool-weather performer above all — it sells hardest in the months when buyers reach for amber and resin. Natural cross-sells from this catalogue: Ansaam Silver, ASAD PERFUMED M SPRAY, Musk Mood, Al Awsaaf.
Positioning
Shelve it inside the Lattafa block rather than scattering it by scent family — buyers shop this house by brand, not by note. Sampling converts strongly here — customers commit far more readily after wearing it than from a blind purchase.
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