Emarati Al Jawhara by Lattafa 3.3oz Unisex EDP Spray
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Emarati Al Jawhara — a warm woody with strong repeat purchase
Emarati Al Jawhara by Lattafa is a warm woody with strong repeat purchase. It belongs to the Emarati family, of which this catalogue carries 6 references — enough to build a branded facing rather than stocking a single orphan SKU. Lattafa is the Arabic house US independents ask for by name, and it is the entry point most customers use into the category. Stocked here as authentic retail presentation, sealed and ready for shelf or online listing.
Fragrance Composition
Olfactory family: Amber Spicy
Top notes: Pink Peppercorn, Davana, Saffron
Heart notes: Cinnamon, Osmanthus, Plum
Base notes: Labdanum, Ambroxan, Patchouli, Musk
Customers describe it as warm, spicy and fruity — useful shorthand for staff who have to sell it in one sentence.
Commercial Details
Size: 100 ml Eau de Parfum spray
Concentration: Eau de Parfum (EDP) — house known in the category for high longevity and strong projection
Origin: Lattafa Perfumes UAE — authentic retail stock
Packaging: Sealed retail unit in original presentation box
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Emarati Al Jawhara targets buyers 18-45 across genders. Moves well through niche fragrance retail, gift shops and general beauty outlets. Its volume is weighted toward cool weather, when this kind of warmth is what buyers are shopping for. Natural cross-sells from this catalogue: Emarati Mughal Fort, Emarati Khalid, Emarati Toleen, Ansaam Silver.
Positioning
Shelve it inside the Lattafa block rather than scattering it by scent family — buyers shop this house by brand, not by note. Facing the Emarati line together drives the multi-bottle purchase, which is the norm in this price band. Sampling converts strongly here — customers commit far more readily after wearing it than from a blind purchase.
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