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Eau des Merveilles Bleue by Hermes 3.3oz Women EDT Spray
$79.49
Sale price
$79.49
Regular price
$215.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Eau des Merveilles Bleue by Hermes 3.3oz Women EDT Spray — sea air and wet stone in the blue Merveilles bottle
Eau des Merveilles Bleue by Hermes 3.3oz Women EDT Spray is 100 ml of Eau des Merveilles Bleue in eau de toilette. This catalogue carries 112 Hermes references across 61 distinct fragrances, 12 of them in the Merveilles line. Christine Nagel created it as a sea-inspired companion to the original Eau des Merveilles, in the same round bottle tinted blue. Salt, mineral notes, driftwood and patchouli replace the amber warmth of the original. Customers sometimes confuse it with Eau Claire des Merveilles; the blue glass is the giveaway.
A variation is a second sale to the same customer. Merveilles is a family of amber-woody variations, and Bleue is the freshest of them — the bottle for the Merveilles wearer who wants something for heat and daylight. It also catches new customers who find most marine scents too sweet or synthetic. Stock it beside the original; each sells the other.
The blue bottle is easy to imitate, the contents are not. Popular flankers draw counterfeits quickly. This stock is genuine Hermes, sealed from distribution, exactly as the house shipped it. Its round blue bottle is one of the easiest shapes in the house to spot from across a room, which is exactly why imitation bottles appear online. Provenance is the difference you are paying for.
Fragrance Composition
Olfactory family: woody aquatic (mineral)
Top notes: mineral notes, salt
Base notes: driftwood, patchouli
How it wears: sea air and wet stone up top, settling into dry driftwood and a whisper of patchouli. Light and very wearable in the heat.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette
Gender: Women
Line: Merveilles
Brand: Hermes — Paris, 1837: leather first, silk second, fragrance since 1951
Presentation: Sealed retail unit in its original box
Availability: Current line
Authenticity: Genuine Hermes stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Bleue sells to women 25 to 50 who like fresh, mineral scents, and to existing Merveilles wearers wanting a summer companion. It moves through perfumeries, department stores, travel retail and online marketplaces. Light and cool, it is a hot-weather, daytime bottle that in a warm market sells most of the year. Natural cross-sells from this catalogue: Eau des Merveilles, Un Jardin sur la Lagune, Un Jardin en Mediterranee and Twilly d'Hermes Eau Ginger.
Positioning
Place it beside Eau des Merveilles so the family reads clearly, with the darker flankers on the other side. Price it at or slightly above the original 100 ml, never below. A tester on the counter helps; the mineral style sells on the spray. Keep it at the fresh end of the Merveilles fixture, closest to the Colognes and Jardins, so customers moving between fresh scents find it on the way.
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