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Seductive Charm by Guess 2.5oz Women EDT Spray
$19.99
Sale price
$19.99
Regular price
$47.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Seductive Charm — a volume line item — this is where a perfumeria makes its unit count
Seductive Charm by Guess is a volume line item — this is where a perfumeria makes its unit count. It belongs to the Seductive line, of which this catalogue carries 22 references, inside a Guess range of 126 in all — enough to build a branded block instead of stocking one orphan bottle. This is the lowest rung of the designer wall, and that is the point: it is the bottle a customer buys when they were not going to buy anything. You sell Guess on units, not on margin per unit.
Genuine units, sealed in the original box. At this ticket a customer will not complain, they will simply not come back. That is the expensive kind of loss.
Fragrance Composition
Olfactory family: Floral Aquatic
Top notes: apple, grapefruit
Heart notes: water lily, freesia, peony, plumeria
Base notes: musk, sandalwood, amber, woody notes
The result is a dewy water-lily bouquet with a clean woody base — that one line is usually all a customer needs to hear before they try it.
Commercial Details
Size: 75 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Seductive Charm targets female buyers 15-35. Moves well through perfumerias, mall retail, beauty aisles and gift counters. A warm-weather mover — this is the profile that sells when the heavier bottles stall. Natural cross-sells from this catalogue: Seductive, Seductive Dream, Seductive Flirt, Pink.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. Keep the Seductive references together, because the whole point of this line is that the customer chooses inside it. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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