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Iconic by Guess 3.4oz Women EDP Spray
$33.99
Sale price
$33.99
Regular price
$83.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Iconic — a low-ticket bottle that moves in units rather than in margin
Iconic by Guess is a low-ticket bottle that moves in units rather than in margin. It belongs to the Iconic line, of which this catalogue carries 5 references, inside a Guess range of 126 in all — enough to build a branded block instead of stocking one orphan bottle. Guess was founded in Los Angeles in 1981 by the Marciano brothers, and it built its name on denim and on black-and-white advertising that everybody recognised. The fragrances sell on that recognition, not on perfumery.
Authentic, sealed, original presentation. Guess sits at a price where a fake costs almost as much to make as the real thing, which is exactly why cheap copies circulate. Genuine stock is the whole difference between a repeat customer and a one-off.
Fragrance Composition
Olfactory family: Floral Woody
Top notes: pink pepper, lilybelle captive, mandarin
Heart notes: orange blossom, ylang-ylang, geranium, bergamot, marine accord
Base notes: amber, oakmoss, globalide, musk, ambroxan
The result is a luminous white floral with a soft salty-musk drydown — that one line is usually all a customer needs to hear before they try it.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Iconic targets female buyers 15-35. Moves well through perfumerias, mall retail, beauty aisles and gift counters. A year-round seller — no season it depends on, easy to forecast, easy to reorder. Natural cross-sells from this catalogue: Iconic Sublime, Seductive, Pink, Seductive Dream.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. Keep the Iconic references together, because the whole point of this line is that the customer chooses inside it. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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