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Effect 3-Piece Set by Guess 3.3oz Men EDT Spray
$25.99
Sale price
$25.99
Regular price
$59.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Effect — a ready-to-shelf set that needs no wrapping
Effect by Guess is a ready-to-shelf set that needs no wrapping. This catalogue carries it in 2 presentations, inside a Guess range of 126 in all. Guess reaches a younger buyer than almost anything else on a fragrance shelf. The 8 oz mists start at teenage pocket money, and the customer who starts there comes back for the bottle later.
Genuine units, sealed in the original box. At this ticket a customer will not complain, they will simply not come back. That is the expensive kind of loss.
Fragrance Composition
Olfactory family: Woody Aromatic
Top notes: grapefruit, mandarin, pineapple, star anise
Heart notes: clary sage, rosemary, violet leaf
Base notes: vanilla, ambroxan, guaiac wood, sandalwood, musk
The overall impression is a bright citrus burst over a creamy vanilla-woods base, and at this price that description is most of the sale.
Commercial Details
Size: 100 ml set
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Effect targets male buyers 16-35. Moves well through perfumerias, mall retail, discount and gift counters. The set format concentrates its volume around gift occasions, where the higher ticket does the work for you. Natural cross-sells from this catalogue: Uomo Acqua, Seductive Homme, Seductive Homme Red, Seductive Homme Noir.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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