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Dare 3-Piece Set by Guess 3.4oz Men EDT Spray
$22.99
Sale price
$22.99
Regular price
$56.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Dare — a multi-piece set aimed straight at the gift customer
Dare by Guess is a multi-piece set aimed straight at the gift customer. This catalogue carries it in 5 presentations, inside a Guess range of 126 in all. Guess fragrance is made by Coty under licence, which is why the range is broad, cheap to buy in and consistently available. For a distributor that combination is worth more than prestige.
Sealed retail stock, original presentation. On a line you sell by the case, one bad batch costs you the whole reorder, not one sale.
Fragrance Composition
Olfactory family: Woody Spicy
Top notes: bergamot, white pepper, juniper berries
Heart notes: cashmere wood, jasmine, geranium
Base notes: cedar, patchouli, musk
On skin it reads as a peppery woody freshness with a smooth cashmeran core. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 100 ml set
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Dare targets male buyers 16-35. Moves well through perfumerias, mall retail, discount and gift counters. The set format concentrates its volume around gift occasions, where the higher ticket does the work for you. Natural cross-sells from this catalogue: Uomo Acqua, Seductive Homme, Seductive Homme Red, Seductive Homme Noir.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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