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Bella Vita Rosa 4-Piece Set by Guess 3.4oz Women EDT Spray
$33.99
Sale price
$33.99
Regular price
$83.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Bella Vita Rosa — a pre-packed gift box with a higher ticket than the bottle alone
Bella Vita Rosa by Guess is a pre-packed gift box with a higher ticket than the bottle alone. It belongs to the Bella Vita line, of which this catalogue carries 8 references, inside a Guess range of 126 in all — enough to build a branded block instead of stocking one orphan bottle. The brand is sold in Los Angeles terms — 1981, Los Angeles, denim, the advertising — and it works because the customer already knows the logo from the jeans.
Genuine units, sealed in the original box. At this ticket a customer will not complain, they will simply not come back. That is the expensive kind of loss.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: italian lemon, blackcurrant, quince
Heart notes: jasmine, magnolia, freesia, lily of the valley, plum skin
Base notes: crystal amber, orris butter, sandalwood, moss, skin musk
The result is a crisp fruity floral with a soft powdery woods finish — that one line is usually all a customer needs to hear before they try it.
Commercial Details
Size: 100 ml set
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Bella Vita Rosa targets female buyers 15-35. Moves well through perfumerias, mall retail, beauty aisles and gift counters. The set format concentrates its volume around gift occasions, where the higher ticket does the work for you. Natural cross-sells from this catalogue: Bella Vita, Bella Vita Paradiso, 1981 Indigo, Seductive Noir.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. Keep the Bella Vita references together, because the whole point of this line is that the customer chooses inside it. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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