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Bella Vita 4-Piece Set by Guess 3.4oz Women EDP Spray
$32.99
Sale price
$32.99
Regular price
$80.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Bella Vita — a boxed set that sells as one decision
Bella Vita by Guess is a boxed set that sells as one decision. It belongs to the Bella Vita line, of which this catalogue carries 8 references, inside a Guess range of 126 in all — enough to build a branded block instead of stocking one orphan bottle. Guess was founded in Los Angeles in 1981 by the Marciano brothers, and it built its name on denim and on black-and-white advertising that everybody recognised. The fragrances sell on that recognition, not on perfumery.
Every unit is authentic and sealed. A volume brand lives on repeat purchase, and repeat purchase is the first thing a doubtful unit kills.
Fragrance Composition
Olfactory family: Floral Amber
Top notes: italian lemon, cassis, black cherry
Heart notes: jasmine, tuberose, vanilla orchid
Base notes: amberwood, tonka bean, praline, fluffy musk
It wears a boozy cherry gourmand with a creamy tonka drydown. Put that on the shelf talker and it does the selling for you.
Commercial Details
Size: 100 ml set
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Bella Vita targets female buyers 15-35. Moves well through perfumerias, mall retail, beauty aisles and gift counters. The set format concentrates its volume around gift occasions, where the higher ticket does the work for you. Natural cross-sells from this catalogue: Bella Vita Rosa, Bella Vita Paradiso, Marciano, 1981 Indigo.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. Keep the Bella Vita references together, because the whole point of this line is that the customer chooses inside it. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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