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1981 Indigo 3-Piece Set by Guess 3.4oz Women EDT Spray
$22.99
Sale price
$22.99
Regular price
$56.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
1981 Indigo — a pre-packed gift box with a higher ticket than the bottle alone
1981 Indigo by Guess is a pre-packed gift box with a higher ticket than the bottle alone. This catalogue carries it in 5 presentations, inside a Guess range of 126 in all. Guess was founded in Los Angeles in 1981 by the Marciano brothers, and it built its name on denim and on black-and-white advertising that everybody recognised. The fragrances sell on that recognition, not on perfumery.
Sealed retail stock, original presentation. On a line you sell by the case, one bad batch costs you the whole reorder, not one sale.
Fragrance Composition
Olfactory family: Floral Aquatic
Top notes: lilac, sea notes, fig
Heart notes: iris, blue lotus, narcissus
Base notes: cedar, haitian vetiver, red wine accord
The overall impression is a breezy oceanic floral with a wine-dark edge, and at this price that description is most of the sale.
Commercial Details
Size: 100 ml set
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
1981 Indigo targets female buyers 15-35. Moves well through perfumerias, mall retail, beauty aisles and gift counters. The set format concentrates its volume around gift occasions, where the higher ticket does the work for you. Natural cross-sells from this catalogue: Marciano, Seductive Noir, Seductive Red, Pink.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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