1981 Los Angeles 3-Piece Set by Guess 3.4oz Women EDT Spray
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Order one bottle or a hundred.
1981 Los Angeles — a boxed set that sells as one decision
1981 Los Angeles by Guess is a boxed set that sells as one decision. This catalogue carries it in 5 presentations, inside a Guess range of 126 in all. Guess fragrance is made by Coty under licence, which is why the range is broad, cheap to buy in and consistently available. For a distributor that combination is worth more than prestige.
Sealed retail stock, original presentation. On a line you sell by the case, one bad batch costs you the whole reorder, not one sale.
Fragrance Composition
Olfactory family: Woody Aromatic
Top notes: bergamot, black pepper, plum
Heart notes: red ginger, geranium, mint
Base notes: vetiver, sandalwood, tobacco, amber
The overall impression is a warm-spiced californian woodiness, and at this price that description is most of the sale.
Commercial Details
Size: 100 ml set
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
1981 Los Angeles targets female buyers 15-35. Moves well through perfumerias, mall retail, beauty aisles and gift counters. The set format concentrates its volume around gift occasions, where the higher ticket does the work for you. Natural cross-sells from this catalogue: Bella Vita Rosa, Bella Vita, Amore Capri, Marciano.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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