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1981 by Guess 8.4oz Women Body Mist
$9.49
Sale price
$9.49
Regular price
$20.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
1981 — basket-filler, bought on impulse and bought again
1981 by Guess is basket-filler, bought on impulse and bought again. This catalogue carries it in 5 presentations, inside a Guess range of 126 in all. Guess was founded in Los Angeles in 1981 by the Marciano brothers, and it built its name on denim and on black-and-white advertising that everybody recognised. The fragrances sell on that recognition, not on perfumery.
Genuine units in original packaging. A mist is bought on impulse and judged in one spray; there is no second chance with the customer who got a bad one.
Fragrance Composition
Olfactory family: Floral Woody Musk
Top notes: ambrette, violet
Heart notes: jasmine, pear, sandalwood
Base notes: musk, cedar, amber
The overall impression is a soft musky floral lit up by juicy pear, and at this price that description is most of the sale.
Commercial Details
Size: 250 ml body mist
Category: Body mist — a light alcohol-based spray, not an eau de toilette
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
1981 targets female buyers 15-35. Moves well through perfumerias, mall retail, beauty aisles and gift counters. Mists are the highest-frequency item on a fragrance shelf: low ticket, bought on impulse, and often two or three at a time. Buy them by the case and put them where hands reach, not behind glass. Natural cross-sells from this catalogue: Mykonos Breeze Shimmer, Pink, Miami Vibes Shimmer, Girl Belle.
Positioning
Mists do not belong on the fragrance wall. Put them at the till or on an open low shelf where a customer can pick one up without asking, and price them so two is barely a decision. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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