1981 3-Piece Set by Guess 3.4oz Men EDT Spray
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Order one bottle or a hundred.
1981 — a ready-to-shelf set that needs no wrapping
1981 by Guess is a ready-to-shelf set that needs no wrapping. This catalogue carries it in 5 presentations, inside a Guess range of 126 in all. The house launches flankers constantly — the Seductive family alone runs to more than a dozen — which means you can build a whole branded block out of one name and keep the shopper choosing inside it.
Every unit is authentic and sealed. A volume brand lives on repeat purchase, and repeat purchase is the first thing a doubtful unit kills.
Fragrance Composition
Olfactory family: Woody Aromatic
Top notes: italian bergamot, violet leaf
Heart notes: cedarwood, oakmoss, ambergris
Base notes: grey amber, olibanum, leather
The result is a dry green-woody signature with a leathery finish — that one line is usually all a customer needs to hear before they try it.
Commercial Details
Size: 100 ml set
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
1981 targets male buyers 16-35. Moves well through perfumerias, mall retail, discount and gift counters. The set format concentrates its volume around gift occasions, where the higher ticket does the work for you. Natural cross-sells from this catalogue: Uomo Acqua, Seductive Homme, Seductive Homme Red, Seductive Homme Noir.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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