Vetiver by Guerlain 3.4oz Men EDT Spray
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Vetiver — a reference that needs no explaining at the counter
Vetiver by Guerlain is a reference that needs no explaining at the counter. It belongs to the Vetiver line, of which this catalogue carries 7 references — enough to build a branded facing rather than stocking a single orphan SKU. Guerlain carries one of the highest average tickets on the designer wall. The customer who reaches for it has already decided to spend more, which is worth remembering when you set the facing.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At Guerlain's ticket, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Woody Citrus Aromatic
Top notes: bergamot, lemon, orange, neroli, coriander
Heart notes: vetiver, cedarwood, nutmeg, pepper
Base notes: tobacco, tonka bean, capsicum
The result is crisp citrus opening over earthy tobacco and vetiver — that one line is usually all a customer needs to hear before trying it.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guerlain stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Vetiver targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. Rotates all year with no real dead season — the kind of reference that keeps turning between launches. Natural cross-sells from this catalogue: Vetiver Extreme, Vetiver 3-Piece Set, Du Coq, Homme Intense.
Positioning
Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Vetiver line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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