Shalimar by Guerlain 6.9oz Women Body Cream

Shalimar — a beauty-counter line item rather than a fragrance SKU

Shalimar by Guerlain is a beauty-counter line item rather than a fragrance SKU. It belongs to the Shalimar line, of which this catalogue carries 17 references — enough to build a branded facing rather than stocking a single orphan SKU. Guerlain moves on reputation rather than on advertising, which makes it a permanent facing rather than a seasonal buy. The customers who know it come back on their own.

Authentic Guerlain stock, sealed in the original box. Skincare is bought on trust more than any other category — a customer who doubts where a jar came from does not buy it twice, and does not buy the fragrance either.

Fragrance Composition

Olfactory family: Oriental Vanilla
Top notes: bergamot, lemon, mandarin
Heart notes: iris, jasmine, may rose
Base notes: vanilla, tonka bean, opoponax, incense, benzoin

The result is powdery smoky vanilla, softer and closer to the skin — that one line is usually all a customer needs to hear before trying it.

Commercial Details

Size: 205 ml
Category: Guerlain skincare and beauty, not a fragrance
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guerlain stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

Shalimar targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Treatment products reorder on a fixed cycle rather than on impulse, which makes them the steadiest line on a beauty counter and the easiest to forecast. Natural cross-sells from this catalogue: Shalimar 3-Piece Set, Shalimar Millesime Jasmin, Shalimar Philtre, Aqua Allegoria Forte Nerolia Vetiver.

Positioning

Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Shalimar line in one block — the flankers sell to the customer who already owns the original. Shelf it with the Guerlain fragrances rather than in a generic skincare block: the name is what sells it, and the customer who buys the cream is the one already buying the perfume. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.