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Mitsouko by Guerlain 2.5oz Women EDP Spray
$94.99
Sale price
$94.99
Regular price
$260.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Mitsouko — a shelf anchor rather than a gamble
Mitsouko by Guerlain is a shelf anchor rather than a gamble. It belongs to the Mitsouko line, of which this catalogue carries 3 references — enough to build a branded facing rather than stocking a single orphan SKU. Guerlain is the oldest perfume house still trading, and Shalimar has been in continuous production since 1925. A customer who asks for it is not shopping around — they are replacing a bottle.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people have trusted for a century.
Fragrance Composition
Olfactory family: Fruity Chypre
Top notes: bergamot, citrus notes
Heart notes: peach, jasmine, may rose, ylang ylang
Base notes: oakmoss, patchouli, vetiver, cinnamon, pepper, amber
Expect it to come across as dry, mossy and spiced, austere and dignified, which is what brings the customer back for a second bottle.
Commercial Details
Size: 75 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guerlain stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Mitsouko targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Demand builds as temperatures drop; this is the profile customers come back for in cold weather. Natural cross-sells from this catalogue: Aqua Allegoria Forte Nerolia Vetiver, Aqua Allegoria Rosa Rossa Harvest, Aqua Allegoria Nerolia Bianca, Abeille.
Positioning
Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Mitsouko line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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