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La Petite Robe Noire by Guerlain 1.6oz Women EDT Spray
$56.99
Sale price
$56.99
Regular price
$149.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
La Petite Robe Noire — a name customers walk in already asking for
La Petite Robe Noire by Guerlain is a name customers walk in already asking for. It belongs to the La Petite Robe line, of which this catalogue carries 26 references — enough to build a branded facing rather than stocking a single orphan SKU. Guerlain moves on reputation rather than on advertising, which makes it a permanent facing rather than a seasonal buy. The customers who know it come back on their own.
Authentic, sealed, original presentation. Shalimar and Mon Guerlain are among the most counterfeited bottles in the category, and at this price the customer notices — which makes where you buy your stock the decision that matters most here.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: bergamot, lemon, green notes
Heart notes: rose, orange blossom, jasmine
Base notes: white amber, white musk, patchouli
It wears fresher and more transparent rose, easy daytime version. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 45 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guerlain stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
La Petite Robe Noire targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Peaks when the weather is warm and buyers shift toward lighter, brighter compositions. Natural cross-sells from this catalogue: La Petite Robe Noire Black Perfecto Florale, La Petite Robe Noire Black Perfecto, La Petite Robe Absolue, Aqua Allegoria Forte Nerolia Vetiver.
Positioning
Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the La Petite Robe line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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