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Habit Rouge 2-Piece Set by Guerlain 3.4oz Men EDT Spray
$69.49
Sale price
$69.49
Regular price
$185.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Habit Rouge 2-Piece Set — a multi-piece set for the gift customer
Habit Rouge 2-Piece Set by Guerlain is a multi-piece set for the gift customer. It belongs to the Habit Rouge line, of which this catalogue carries 13 references — enough to build a branded facing rather than stocking a single orphan SKU. Guerlain moves on reputation rather than on advertising, which makes it a permanent facing rather than a seasonal buy. The customers who know it come back on their own.
Every unit is authentic and sealed. The higher the price, the more the customer is paying for certainty as much as for scent — so being able to stand behind the bottle is part of what you sell.
Fragrance Composition
Olfactory family: Ambery Citrus
Top notes: bergamot, lemon, lime, bitter orange
Heart notes: neroli, jasmine, rose, carnation, cinnamon, pepper
Base notes: leather, patchouli, cedarwood, amber, vanilla
The overall impression is suave powdery leather over a bright citrus opening, and that is what closes the sale at the counter.
Commercial Details
Size: 100 ml set
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guerlain stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Habit Rouge 2-Piece Set targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. The set format concentrates its volume around gift occasions, where the higher ticket does the work. Natural cross-sells from this catalogue: Habit Rouge, Habit Rouge L'Eau, Habit Rouge L'instinct, Du Coq.
Positioning
Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Habit Rouge line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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