Eau de Guerlain by Guerlain 3.3oz Unisex EDC Spray
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Order one bottle or a hundred.
Eau de Guerlain — a name customers walk in already asking for
Eau de Guerlain by Guerlain is a name customers walk in already asking for. It belongs to the Eau line, of which this catalogue carries 2 references — enough to build a branded facing rather than stocking a single orphan SKU. Guerlain moves on reputation rather than on advertising, which makes it a permanent facing rather than a seasonal buy. The customers who know it come back on their own.
Every unit is authentic and sealed. The higher the price, the more the customer is paying for certainty as much as for scent — so being able to stand behind the bottle is part of what you sell.
Fragrance Composition
Olfactory family: Citrus Aromatic
Top notes: lemon, verbena, bergamot
Heart notes: thyme, neroli
Base notes: tonka bean, undergrowth notes
The result is bracing citrus over a warm herbal woody base — that one line is usually all a customer needs to hear before trying it.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Cologne (EDC)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guerlain stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Eau de Guerlain targets buyers 16-45 across genders. Moves well through perfumerias, mall retail and gift counters. Sells at an even pace year-round, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: Eau Fleurs Cedrat, Absolus Allegoria Santal Royal, Aqua Allegoria Rosa Verde, Absolus Allegoria Cuir Intense.
Positioning
Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Eau line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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