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Champs Elysees by Guerlain 2.5oz Women EDT Spray
$65.99
Sale price
$65.99
Regular price
$176.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Champs Elysees — a name customers walk in already asking for
Champs Elysees by Guerlain is a name customers walk in already asking for. It belongs to the Champs Elysees line, of which this catalogue carries 5 references — enough to build a branded facing rather than stocking a single orphan SKU. Guerlain moves on reputation rather than on advertising, which makes it a permanent facing rather than a seasonal buy. The customers who know it come back on their own.
Every unit is authentic and sealed. The higher the price, the more the customer is paying for certainty as much as for scent — so being able to stand behind the bottle is part of what you sell.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: black currant, almond blossom
Heart notes: mimosa, rose petals
Base notes: hibiscus seed, almond wood
On skin it reads as lighter rosier mimosa, powdery and smiling. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 75 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guerlain stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Champs Elysees targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Sells at an even pace year-round, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: Aqua Allegoria Forte Nerolia Vetiver, Aqua Allegoria Rosa Rossa Harvest, Aqua Allegoria Nerolia Bianca, Abeille.
Positioning
Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Champs Elysees line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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